For the first time the water associations in Northrhine-Westfalia and their subsidiaries presented themselves in a cooperation of 15 exhibitors with a joint stand at IFAT in Munich. The slogan “Water moves” provided a communicative frame.
The exhibitors wanted to be presented on two areas with a uniform, trade fair-specific design but at the same time with their own look.
The use of forms of the stand, the furniture, decoration as well as the colours of the stand reflect the central elements technology, nature and water. The basis of the stand was the architectural system pila petite, which was kept technical and reduced. Its geometrical forms made up the main outer appearance of the two areas of the stand and stood for the technical element. Finally, it was the mixture of a succesful trade fair stand concept, which was brought about with a lot of instinctive feeling, together with the right panel material and excellent graphics, which presented the range of topics and the importance of the exhibiting companies very well.
